Web Design & Digital Marketing
White Heart Group – Bringing Your Vision to Life
“It is our choices, Harry, that show what we truly are, far more than our abilities.” – Albus Dumbledore
You’ve made the choice to build something great. Now let’s make it happen.

Our Commitment to Excellence
Welcome to White Heart Group!
I’m Felicia Westerlund, the founder of White Heart Group. I help entrepreneurs and businesses bring their ideas to life online—whether that means a stunning website, AI-powered automation, or a strategy to grow and scale. No tech wizardry required on your part (though I may throw in a few Gandalf-level spells on my end).
What is White Heart Group?
White Heart Group is a business consulting and digital services company that specializes in
Website Development
Beautiful, functional, and easy-to-use sites (WordPress wizardry included).
AI Chatbots & Voicebots
Smart automation to save time and boost engagement.
Business Consulting
Helping women-led and small businesses grow, scale, and succeed online.
Advertising & Marketing
Because even the best businesses need to be seen.
we push the boundaries
Think of me as your Obi-Wan in the digital world—here to guide you, minus
the tragic ending.

Startups
Startups often have groundbreaking concepts but lack the resources, experience, or technical expertise to bring these ideas to fruition. We provide the necessary support to bridge this gap, helping startups navigate the complexities of product development, market entry, and scaling.

Established Companies
In today’s fast-paced market, established companies face the challenge of maintaining their competitive edge. We work closely with these companies to integrate the latest technological advancements, streamline operations, and innovate their product offerings, ensuring they remain leaders in their industries.

Industries
Various industries require robust and scalable technology solutions to enhance operational efficiency and productivity. We deliver tailored technology solutions that optimize processes, reduce costs, and drive growth, helping industries operate at peak performance.

Investors
Investors are always on the lookout for the next big thing in technology. We offer insights into emerging technologies and innovative startups with high growth potential, enabling investors to make informed decisions and capitalize on lucrative opportunities in the tech sector.
Where Did the Name Come From?
“Even the smallest person can change the course of the future.” – Galadriel
The name White Heart comes from a deep belief in integrity, kindness, and purpose. It represents a commitment to helping businesses not just succeed, but thrive in a way that aligns with their values. Plus, let’s be honest—“Westerlund Consulting” just didn’t have the same ring to it.
How Can I Help You?
Here’s the deal: I take the stress out of digital projects. You tell me what you need, I make it happen. Simple. Whether you’re launching a new business, automating processes, or just need a website that doesn’t look like it was built in the early days of the internet—I’ve got you.

+20 Years Experience
But why stop at websites? Meet Chatty!
A Chatbot That Builds Chatbots? Almost!
“I am fluent in over six million forms of communication.” – C-3PO (but Chatty is catching up!)
Ever wondered what a chatbot could do for your business? Chatty is here to show you. He won’t build your bot on the spot (he’s good, but he’s not that good), but he will give you a quick demonstration of what a chatbot I design for you could be like.
No complicated setup. No coding. Just a quick chat to see the magic in action.